Most men do not have a business problem. They have a clarity problem.
They picked a model because it was trending. They skipped the boring setup. They are working harder every year and the days still feel hollow. More tactics will not fix that.
Business coaching inside Profits Through Purpose starts one step earlier than most programs do. Before pricing, before marketing, before funding, we get clear on what you are building and why. Then we build it in the right order.
What we work on
- Choosing a model that fits you. Your skills, your experience, your life. Not whatever a guru is selling this quarter.
- Proving it cheap. Validate the idea in a weekend for under $100 before you bet a year on it.
- The foundation. Entity, banking, bookkeeping, taxes. The unglamorous work that decides whether a lender takes you seriously later.
- Pricing and the numbers that run a business. What to charge, what you keep, and what it takes to hit the number you actually need.
- Getting your first ten paying customers, then building a process you can repeat.
- Buying your time back. Systems and hires so the business stops depending on you being in every room.
How it works
- Join the group. It lives on Skool. One click and you are in.
- Pick your rung honestly. The path has seven: purpose, business model, foundation, credit, funding, scale, freedom. You start where you really are.
- Work the track. Each track is a set of short lessons with one clear action at the end.
- Bring the hard part to a live call. Get coached on your real situation, in front of men working on the same things.
Who this is for: men with a business, a side hustle, or an idea they cannot stop thinking about, who will take honest feedback and do unglamorous work. Who it is not for: anyone looking for a shortcut, a hack, or somebody to do it for them.

Chris Deloach founded Profits Through Purpose in 2023 after about 20 years in sales and business: contracting, insurance, and a multi-million dollar agency of his own. Read his story.
Questions men ask first
Do I need an existing business?
No. Plenty of men start at zero. The first two tracks are about finding what you should build and proving it before you spend real money.
Is this one-on-one coaching?
The group is the main room: self-paced tracks, live coaching calls, and a feed where you can post what you are stuck on. Private 1:1 work with Chris is available to members when a specific problem calls for it.
What does it cost?
The group is free to join right now. It will become a paid monthly membership as it grows, and men who join during this stretch keep their founding spot.
How much time does it take?
The tracks are self-paced and the live calls are recorded. Most men who get results show up to one call a week and post when they are stuck.
The door is open.
Everything lives inside the group: the tracks, the live calls, the room. Come in, look around, take the first rung.
Free to join right now. No card required. Opens on Skool.
More ways in
Sales Coaching
Stop pitching. Learn to find the real problem and let the close take care of itself.
CoachingLife & Purpose Coaching
Get clear on what you are building toward before you build another thing.
EducationBusiness Credit
Build business credit that stands apart from your personal credit.
CapitalBusiness Funding
Understand your capital options and when borrowing makes sense.